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I'm very experienced in creating brochures, data sheets, and 1-pagers for a variety of clients.
The 1-pagers at BenchSci (first and second images) were custom-made for each account. They always included account-specific information, screenshots, and links. These were usually either product-specific sales sheets or helpful information related to using the product
Textron Systems (third and fourth images) has over 50 products, with a brochure or data sheet for each one. Because they are all so distinct from one another, it was important to have modular sections that could accommodate images of varying size and quality, as well as maintaining consistency and familiarity for the reader.
Modularity and consistency was important for the Howe & Howe (final image) brochure designs as well, but they needed to have more of an "edge" to fit their brand a bit better.
I worked on many sales presentations at BenchSci. The creative team worked on a base template from which all the presentations would stem from. Below are a handful of slides I worked on for the template.
Textron Systems had a large product unveil for a new amphibious, sensing, and reconnaissance vehicle called Cottonmouth. Taking inspiration from the abilities and name of the product, the marketing material used language and textures centered around snakes. I made all the advertising for the campaign, including print ads, digital placements, and billboards. There were separate items make for pre- and post-launch; examples of both are depicted here.
I also created the logo for the vehicle. The product team asked for two logos; one that looked like a snake, as well as a stylized wordmark.
Advertising is a huge marketing effort at Textron Systems, focusing mostly on military-focused publications. Content for each placement is dependent on which branch of the military the publication focuses on and which product or domain fits their needs.
Different branding is used for one of the commercial segments of the business, Howe & Howe. Ads for this segment are published mainly in publications regarding fire safety.
During my time at Textron Systems, I have made most of the designs for the ad placements, both print and digital.
I enjoy working on trade show designs, and I have been lucky enough to work on quite a few in the past.
BenchSci (first and second images) attended fewer, more culture-focused trade shows. The image below is from BFUTR, and conference for Black professionals in tech to connect. I used the logo and branding for the Black@BenchSci ERG to design the booth. They also requested a flyer to have participants enter a raffle to win a prize at the conference, as well as embroidered polos for team members to wear.
Textron Systems participated in many trade shows every year, both internationally and domestically. Each show had different booth layouts and sizes. For most shows, I designed the wall graphics, invitation, and, if necessary, additional items like banner stands, ads for the show publications, gratuities, and other booth artwork.
The icons used for both Textron Systems and Howe & Howe are geometric and minimal, mimicking the geometry present in each of their brand styles. Many of them also reference the shape of a hexagon, which is a primary brand object for Textron Systems. The icons have accent colors that match each brand as well; yellow for Howe & Howe and orange for Textron Systems.
Textron Systems has many different segments, so style and use case of requested logos can vary greatly. Below are a few examples of logos I have created for different areas of the company.
The SSC Test Team emblem was made into a patch and attached to the sleeve of shirts worn by members of the test team. The shirts had the official Textron Systems logo on the chest as well. The request was for it to be simple, but fun. I used the swoop element from the Textron Systems branding to represent water and converted the SSC boat into line art. The patch uses brand colors, and is a lighter, more playful take on brand elements.
This logo was made to commemorate the 25th anniversary of the software product, RemoteView. The text is from the wordmark used in the original logo. The globe with the point on the bottom is a reference to the original logo as well, but removed from its hexagon shape.
SeeGEO is also a software product from the same segment of Textron Systems. Because their products are associated with geographic information systems, globes are a common thread that represent what the products do.
Team Ripsaw is a logo to represent three partners for this particular program. The Ripsaw is a tracked vehicle, so the request was to incorporate mud and tracks into the logo to reference the tracks on the vehicle.
Leadership Summit is a Textron Systems company event for employees from all the segments of the business to come together and hear from leadership. There was a themed reception, and the theme for 2020 was "Decades". Following that guidance, logo and brand elements were used along with 80s and 90s style icons to create a fun, retro feel while including all segments. I created all signage, the name badges, the iconography and illustrations, and the shirt for the event.
In 2022, I had the opportunity to work on BenchSci's first "Homecoming" employee event. As the company is primarily remote, this was a teambuilding event meant to bring people together for fun virtual games and events. I came up with the look and feel, and I worked with the events coordinator to create all the assets for the event.
BenchSci hosted an event for industry leaders and the advisory board to get together and share ideas. The creative team was in charge of the branding and design of all event assets. The intent was to use the typical brand colors and shapes but still make the event feel different from the usual branding.
The culture team at BenchSci started groups called Chapters for each location with multiple employees, as well as a Chapter for remote employees. The goal was to have location specific events to allow for more team-building. I created the concept and all assets for the Chapters program, aside from the logo. I used the pink and blue gradients a bit larger than in sales material because this branding would be used to promote fun events. The imagery and map pins represent everywhere BenchSci has employees.
The assets below are Zoom backgrounds, invitation templates, and save the date templates.
Along with other members of the creative team, I redesigned and refreshed pages on the BenchSci website to match the updated branding. I used Figma to design the pages and the existing HTML and CSS files in HubSpot to make the updates.
Though not usually part of my main responsibilities, I have experience with editing video and creating motion graphics. I am proficient with Adobe After Effects and Adobe Premiere Pro. Below are a few examples of videos and social media posts I worked on.
